Hubei Xinhe Biological Technology Company : a Professional Food Colorant Supplier
Our company is a high-tech enterprise dedicated to the research, development and production of human and animal nutrition products based on microbial fermentation technology.
Variety of Products
We can provide customers with many types of human and animal nutritional products, including DHA algal oil, DHA algal oil powder, arachidonic acid oil, arachidonic acid powder, Sn-2 DHA algal oil, beta-carotene powder. There are also docosahexaenoic acid powder, Schizochytrium powder, β-carotene powder, etc.
Advanced Processing Equipment
Our company has introduced a number of advanced production equipment, such as high-efficiency boiling dryers, pipeline centrifugal pumps, sanitary-grade centrifugal pumps, microcapsule powder spraying equipment, etc. We have also specially set up purified water system, clean air conditioning system, and drying tower workshop air conditioning system for the production workshop.
Multiple Certifications
Our company has passed ISO 9001:2015, ISO22000:2018, FSSC22000, HALAL, FAMI-QS, USDA ORGANIC certificates. We are determined to provide healthy nutritional raw materials for humans and animals with green, environmentally friendly and sustainable technologies.
Professional Service
We always provide customers with free samples, professional quotations and application instructions. If customers do not have the testing capabilities when using our products, we can also provide professional testing services for free. For some more cutting-edge product application testing, customers are also welcome to test with us.
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Beta-Carotene (C40H56) is one of the carotenoids and is also an orange-yellow fat-soluble compound. It is the most ubiquitous and stable natural pigment in nature.
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Beetroot red is an alkaloid pigment extracted from edible red beet through leaching, separation, concentration and drying.
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Purple sweet potato pigment is a purple to purple-black powder product prepared from fresh purple sweet potato roots by washing, crushing, soaking, filtering, concentrating and dusting. The main
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Purple carrot color is extracted from the root of purple carrot, resin separation and refining. Its main component is anthocyanin mixture. Its final product is the purple red liquid and powder,
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Red cabbage color is extracted and refined from purple cabbage as raw material, it is a purple-red liquid or powder. It is an anthocyanin pigment, easily soluble in water and ethanol solution, with
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Red radish pigment is extracted from carmine radish. The main component is the glucoside derivative of pelargonine, which is anthocyanin. It is not only a natural food coloring, but also safe and
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Red rice red pigment, also known as black rice pigment, black rice red pigment, is a natural pigment extracted from red rice and black rice skin using modern biotechnology, the main component is
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Chill red, also known as capsanthin and capsicum oleoresin, is a natural colorant extracted from peppers. The main coloring components are capsanthin and capsanthin, which are carotenoids, accounting
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Monascus red refers to the liquid monascus pigment obtained by extracting red yeast rice with ethanol or the natural functional food pigment obtained by extracting, crystallizing and refining from
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Purple corn color is mainly concentrated in corn kernel cortex, stalk, cob, leaves and other parts. It is rich in sources, high in safety, and has high nutritional value and pharmacological effects.
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Roselle red, also known as Bangui, is a natural pigment extracted from the calyx of the herb roselle (Hibiscus Sabaariffa) using modern biotechnology.
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Gardenia blue is an internationally popular natural food additive with strong water solubility. It is a dark blue powder obtained from gardenia fruit through microbial fermentation or enzymatic
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Brief Introduction to Food Colorant
Food colorant is any dye, pigment or substance that imparts color when added to food or drink. They are available in liquid, powder, gel or paste form. They can be used in commercial food production and home cooking. Food colorants are also used in a variety of non-food applications, including cosmetics, pharmaceuticals, home craft projects, and medical devices. These colorants can be natural (e.g. anthocyanins, carmine) or artificial/synthetic (e.g. tartrazine).
Natural Food Colorants can be derived from a variety of sources in nature, and therefore, natural colorants also exhibit a wide variety of chemical compositions. Commonly, naturally occurring food colorants can be allocated in different sub-categories, namely anthocyanins, carotenoids, beet colorants, and phenolic compounds.
Anthocyanins
Anthocyanins are a widely studied natural food colorants group, mainly obtained from flowers, fruits, leaves, and even whole plants with a color range that goes from red to purple and blue. Commercial anthocyanins, such as cyanidin 3-glucoside, pelargonidin 3-glucoside, and peonidin 3-glucoside have been used effectively.
Carotenoids
Carotenoids are another cluster of naturally derived colorants with a renowned technological effect. They present coloring attributes along with certain bioactive as well as antioxidant properties and are being used extensively in the food industry as natural preservatives apart from food colorants. Their main source is extracts from plant roots, flowers, and leaves, as well as from algae, yeasts, and aquatic animals. This category mainly includes Lutein, astaxanthin, and lycopene, the most widely used carotenoids used with others such as crocin and crocetin, still under investigation.
Beet Colorant
Red-purple colorants derived from beets and beetroot (Beta vulgaris L.) root is the principal source of these natural colorants but also fruit of Hylocereus polyrhizus (Weber) Britton and Rose, Opuntia ficus-indica [L.] Miller, Opuntia stricta (Haw). Haw and Rivina humilis L. are also rich in these colorant substances, namely, the betacyanins and betalains, which are the most frequently studied and already authorized (E162). They are being used in various food products such as burgers, desserts, ice creams, jams, jellies, soups, sauces, sweets, drinks, dairy products, and yogurts.
Phenolic Compound
Other natural food colorants are considered the phenolic compounds, where flavanones, flavones (4’,5,7-trihydroxyflavones), and flavonols (fisetin, myricetin, myricitin, quercetin, and rutin) have been studied. Phenolic compounds do not yet have an approved "E" code nor an ADI value with many still being studied and examined since their safety, stability, and spectrum of activity still remain unclear.
Curcumin
Another category of natural food colorant is the curcuminoids with the most widely known and used colorant in this group being curcumin (E100), usually isolated from Curcuma longa L. rhizomes.
Annatto
Other natural used colorants are the annatto (E160b) group, as well as bixin and norbixin which are extracts from Bixa orellana L. seeds. In addition, carminic acid (E120) with a yellow to red-orange food color is already largely used, either naturally occurring or of synthetic origin with an ADI of 5 mg/kg b.w or crocin.
Other Food Colorant
There are other food colorants under investigation, including c-phycocyanin (blue pigment isolated from Arthrospira platensis) and c-phycoerythrin (red-orange pigment from blue-green algae). Other naturally occurring pigments, which are commercially available, are being studied, such as geniposide, monascorubrin, and purple corn color.

Benefits of Food Colorant
Safe and Healthy
Natural food colorants are generally considered safe for human consumption and are less likely to cause adverse health effects compared to synthetic food colours. They are derived from plant, animal, or mineral sources and do not contain harmful chemicals.
Environmentally Friendly
Natural food colorants are derived from renewable and sustainable sources, making them more environmentally friendly than synthetic colours. The production of synthetic colours often involves the use of non-renewable resources and may generate harmful by-products.
Cost-Effective
While natural food colorants may be slightly more expensive than synthetic colours, they are often more cost-effective in the long run. This is because they can be used in smaller quantities to achieve the desired color intensity, and they also have a longer shelf life.
Versatile
Natural food colorants are available in a wide range of colours and can be used in a variety of food products, including baked goods, confectionery, beverages, and dairy products.
Enhance Nutritional Value
Natural food colorants are often sourced from fruits, vegetables, and other plant-based sources, which may contain vitamins, minerals, and antioxidants that can enhance the nutritional value of the food product.
Sources of Several Common Food Colorants
Carotenoids
Derived from fruits and vegetables such as carrots, sweet potatoes, pumpkins, and tomatoes.
Anthocyanins
Derived from fruits such as berries, cherries, grapes, and pomegranates, as well as vegetables such as red cabbage and purple sweet potatoes. These colors are commonly used to color sweets, yogurt, desserts, and jam.
Beetroots Pigment
Beetroots contain pigments that produce a deep red color, which can be used to color various food items. They are often pressed, ground, and added to yogurt and other foods as a condiment.
Turmeric Yellow
Turmeric usually comes from the ginger, carrot plant. It is commonly used as a seasoning agent in soups, curries, vegetable platters, mustard, and Cheddar cheese.
Applications of Food Colorant
Bakery
To meet the needs of bakery manufacturing or small bakeries and bakers, manufacturers offer food colorants for bakeries such as biscuits, cookies, cakes and pastries etc. These colors are formulated using the highest quality raw materials. These colors are of high quality standards and purity levels.
Beverage
To cater to the needs of the beverage industry, food colorant pigments are offered for manufacturing cold drinks, juices, dry mixes, etc. Due to the addition of these pigments, the appearance and taste of cold drinks are changing. Formulated from the highest quality organic substances, these colors are highly effective and safe to use. These colors are provided in appropriate packaging so as to maintain their purity and composition for a long time.
Confectionery
Food colorant suppliers supply large confectionery manufacturers with a range of colors for products such as jellies, gums, creams/pastes, gums and chews, etc. They ensure that the colors are harmless and accurate and fresh. These colors are carefully developed by experts.
Cosmetic
To cater to the needs of the cosmetics industry, manufacturers offer food colorants for manufacturing lipsticks, nail polish, etc. These colors are formulated using the finest grade of raw materials. They are customized to meet the customer's specific needs.
Pharmaceutical
Food colorants are most commonly used in the food and pharmaceutical industries because of their adaptability and versatility. Pharmaceutical pigments are available in different types such as injections, tablets, mouthwash, gel, etc. These pigments are ideal for coloring products such as fats, oils, or items that lack enough moisture to dissolve the dye.
Pet Food
A wide variety of pet food colorants are available, which are highly appreciated by consumers. These colors are most commonly used by food agencies. Colors used in pet food must meet the same regulations as those used in human food and are expected to contain iron oxide.
Things to Keep in Mind While Choosing a Food Colorant Supplier
Supplier Cost
The first thing you must remember before choosing a food coloring supplier is to know their costs. This is an essential thing to do when you are looking for new suppliers. You must have a number in mind because you will know what you need to buy. However, prices can vary from supplier to supplier, so you can shop around to find a quote that best meets your expectations.
Better Quality
As a business owner, you must realize that there is a correlation between cost and quality. If a supplier sells a product at a higher cost, then the quality of the product will be high or better. So if you are looking for high-quality products, then be prepared to pay a little extra, only then you can meet your and your customers' expectations.
Years of Experience
When choosing a food colorant supplier, you must find a reliable source, and if the supplier is an experienced professional, then it will be easy to choose. You're definitely interested in building a long-term relationship with your supplier, so go the extra mile to understand the supplier's years of experience. Browse his website to gain in-depth knowledge so you know what to expect from him. If you have questions, don’t be afraid to ask them right away.
Manufacturing Facilities
Just because a company is located in a particular country doesn't mean they manufacture or warehouse there. Therefore, you must know where the production facilities of a particular food colorant supplier are located. Close supplier relationships will ensure shorter delivery times and easier replacements and returns. If your supplier is based outside the country, be aware of product delivery time frames and how they will instruct you.
Marketing Presence & Support
Today, it is critical that vendors have a strong marketing presence and a website that customers can access. =You can find out more about them via their website. It's a way to understand how a company represents its brand, delivers information, and supports customer success. See if the company has information about the product, descriptions, pictures, etc. Their website should be able to handle most interactions.
Our Certificate
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Company Video
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Frequently Asked Questions
As one of the leading food colorant manufacturers and suppliers in China, we warmly welcome you to buy or wholesale bulk cheap food colorant in stock here from our factory. All our products are with high quality and low price. Contact us for more details.













